Campus Originals You Can Wear
Where designs start with the parts of campus culture that were never meant to be merch — old nicknames, forgotten identities, inside references, and shared shorthand that lived on campus long before they were marketable.
We turn those originals into wearable signals, not statements — recognizable if you know the backstory, quietly overlooked if you don’t.
Rep Your School!
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Butler University
Where bulldog wrinkles meet Hinkle arches — inspired by the oldest arenas,...
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Purdue University
Before “Boilermaker” became the name everyone knows, Purdue teams carried identities rooted...
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University of Cincinnati
Cincinnati’s traditions are a little unconventional—and that’s exactly the point. From the...
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University of Iowa
Where black and gold means more — rooted in Hawkeye spirit, Midwest...
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University of South Carolina
Where South Carolina grit meets a little cluck — inspired by Gamecock...
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